Then, in March of 2020, AT&T launched its AT&T TV service with an accompanying Android TV-powered set-top box. In 2019, AT&T announced that it was rebranding DirecTV Now as “AT&T TV Now” and overhauling the experience. The service first launched back in 2016 under the “DirectTV Now” branding, with the tempting option of a free Apple TV when pre-paying for three months of service. The history of AT&T TV Now is complicated. The change shouldn’t mean much for existing subscribers, but new subscribers will be pushed into a higher-priced tier of service. AT&T is sunsetting its AT&T TV Now streaming TV service and going all-in on its AT&T TV service instead.
